At Facebook, they are aware of the impact of social media on young people, hence they’ve decided on this move. This update should help “protect” teens from ads that promote things like extreme weight loss, online dating, and similar potentially dangerous content. When it comes to those under the age of 18, advertisers can now to target them by their age, location, and gender only.Īccording to Facebook, they want to create a safe and private experience for young people on their platform. These targeting options can now only be applied to users over the age of 18 globally (over 20 and 21 in some countries). Users are able to like, comment, watch, save and share them.Īs of August 2021, Facebook introduced a new privacy update that restricts ads that target teenagers.Īdvertisers are no longer able to target teenagers based on their interests and online activity. Just like Reels, the ads can be up to 30 seconds long. Reels ads are displayed as a full-screen ad format in between regular Reels. If the Reels feature keeps on growing, their advertising power will increase simultaneously. The bottom line is that Reels are a new way to reach audiences with Instagram promotions. Let’s quote Instagram on this, “Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone.” You may be wondering – how and where do Reels appear? In order to create Reels ads, you don’t have to fulfill any kind of account-level requirements. Sometimes, Facebook sets restrictions for smaller ad accounts. The feature was warmly welcomed by international accounts that didn’t get access to it in the test phase. In June 2021, Facebook officially launched Reels ads for all advertisers globally. Obviously, the test turned out to be a success. Therefore, in April 2021, they started testing Reels for advertising in selected countries (including the US, the UK, France, and Canada). In the light of that, Facebook saw the Reels’ advertising potential. Short as they are, they have good chances of catching the users’ attention. Reels allow users to share short-form videos in separate feeds. This feature works very similarly to the one on TikTok. Short video clips have been a trend for a while now, driving the success of platforms like TikTok.įacebook-owned Instagram decided to hop on the bandwagon as well.įor this reason, Instagram rolled out its very own Instagram Reels back in August 2020. Instagram Reels Ads Are Now Available to Everyone Instead, it relies on any existing ad elements to predict the most likely user response.Ģ. The main difference? It spares the advertiser from having to create different copy versions. The new version is similar to the old one. Advertisers needed to provide multiple ad text lines, and Facebook would choose the best ones. Previously, there was a similar feature on Facebook called “multiple text variations for ad copy” that was introduced in 2019. You only need to enable it, and that’s it. In the ad setup process, there is an “Optimize Text Per User” button. Let’s say your headline says, “Christmas discount,” and your description says, “Get discounts on holiday merch.” For selected users, the Facebook algorithm may decide to swap the two and show the description first. Facebook machine learning predicts what users will respond to best and shows them different combinations. The “Optimize Text Per Person” feature allows Facebook to automatically rotate your ads’ captions, headlines, and descriptions. Just like with this Google’s feature, it’s all about automation and testing. Then you should know that this ad option works very similarly to Google’s famous Responsive Search Ads. It is called “Optimize Text Per Person”, and it helps with automated ad customization. In June 2021, Facebook Ads Manager rolled out a new feature in the ad setup process. We don’t want this to confuse you, so in this article, we’ll stick with the company’s old name.ġ.
Note: the Facebook company is now called Meta. Read this article and learn about the latest and most significant Facebook Ads Manager updates and announcements all marketers need to know about. Keeping up with all of this can be overwhelming.įor this reason, we did the research for you. In order to keep up with the users’ and the advertisers’ demands, the platform constantly needs to change and adapt. Facebook Ads Manager updates happen regularly, sometimes even overnight.
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